The International Trade Centre (ITC), a United Nations development agency fully dedicated to supporting the internationalization of MSMEs, in cooperation with the Academy for International Business Officials (AIBO), an educational and training institution under the Ministry of Commerce of the People's Republic of China, invites MSMEs from developing countries in the processed food, consumer goods and services sectors to apply for a business training in China and to attend the China International Import Expo (CIIE) 2025.

As the world’s second-largest importer and consumer, China presents vast export opportunities—one of which is through the CIIE, the world’s largest import-focused trade fair. This platform offers a strategic gateway for MSMEs from developing countries to access the Chinese market and expand their global footprint.

The 8^th CIIE edition will take place from 05-10 November 2025 in Shanghai, China. In preparation for CIIE participation, ITC and the AIBO will support 70 MSMEs from developing countries to participate in a 14-day training programme from 29 October to 12 or 13 November 2025 across cities such as Beijing, Shanghai, Jinhua and/or in Yiwu, China

Program Schedule

Coverage of expenses

Qualifications

To be eligible for receiving ITC’s and AIBO support in 2025, MSMEs should have the following qualifications:

• active in the processed food, consumer goods or services sector.
• from a developing country
• eligible in English (Chinese is an added value)
• able to communicate through WeChat
• export-ready (preferably already with export experience to developed economies such as United States, European Union, Japan etc.)
• has export capacity to China (quality and quantity)
• has products that can access the Chinese market, and with knowledge of the import policies, Sanitary and Phytosanitary Measures (SPS) requirements and conditions that are applicable for their products to access China (i.e., initiated or finalized registration for General Administration of Customs of China (GACC))
• willing and in a position to ship representative samples
• online presence (operating and accessible website)
• trade fair experience (preferably)
• provide high-quality marketing material and detailed specifications of their products/services (including pictures, pricing, Minimum Order Quantity, delivery conditions and payment terms)
• has completed the following mandatory online e-learning courses:

• Doing business with Chinese people starting (06 October 2025)
• Introduction to Exporting to China starting (20 October 2025)

Application Requirements

• A fully completed application form by 17 August 2025 (CET).
• Copy of the company representative’s passport with validity of at least six months after 13 November 2025
• ID PHOTO in JPEG format (passport quality)
• Copy of the official registration/business license of your company
• Company logo in high quality (up to a maximum of 400–600 pixels wide for a large image; 100–200 for a thumbnail image, 72 DPI)
• Brochure and/or video of your company

Application Submission

Please send the above documents via e-mail as separate attachments to the following:

Mr. Mao Tianyu tmao@intracen.org, Mr. Zhao Quan zhao@intracen.org , Ms. Duanmei Hu (dhu@intracen.org), and Mr. Rob Kohlmann (robkohlmann@gmail.com).

For ease of processing, kindly name/specify the different attachments as follows: Your Country_Your Company name_Item (eg. Mozambique_Fruitcompany_Passport)

Any application received after 17 August 2025 will not be considered. Only selected companies will be contacted by ITC and receive confirmation before 25 August 2025.

For questions and clarifications, please contact Mr. Camille Roy at roy@intracen.org and/or the DTI-EMB Market Division at marketdivision@dti.gov.ph.